WORLD PREMIERE OF SHORT FILM THE INVISIBLE BICYCLE HELMET BY FREDRIK GERTTEN AT MELBOURNE INTERNATIONAL FILMFESTIVAL AUGUST 2-9. Focus Forward- Short Films, Big Ideas, is an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention.The initiative comes from filmmaker Morgan Spurlock that has invited filmmakers across the globe and Fredrik Gertten is one of them.
The invisible bicycle helmet is about swedish design students Anna Haupt and Terese Alstin (photo) that lives in Malmö and started the company Hövding. Aware that bicycle helmets are one of the issues standing in the way of other cities having the same number of bikes on the streets, the pair took on a very special exam project... An invisible bicycle helmet is a symbol for the impossible. If you can swing it everything is possible.